Jun 30, 2022
In Welcome to the Q&A Forum
If you want (and should) use a more subjective and "human" approach to assess authors, consider investigating their reputation. No better guide than Google's own Search Quality Evaluator Guidelines to consult during this process. Google provides specific steps for evaluators to obtain reputation information about organizations and content contributors. It also provides context on how important the author's reputation is, depending on the topic the author covers in the content. Evaluate content and author reputation when analyzing your own content, using the same methods as Google's quality evaluators. Theoretically, this is where search engines ghost mannequin effect trust your content, if you can surface significant issues regarding the author's reputation, especially if the author publishes YMYL (Your Money, Your Life) information on your site. It may be against your ability. point. 4. Leverage structured data and monitor its performance Structured data is a powerful mechanism for sending clear information about the author to search engines. advertisement Continue reading below As I wrote in a previous article, you can take advantage of the Schema.org markup to improve EAT by marking up information about authors and organizations. Many site owners already use author, individual, or organizational schemas, but many mark up only basic details. There is an important opportunity to extend this strategy by using schema recommended attributes for these properties. For example, consider adding one of the following information to the author's biography page and marking it up with personal structure data accordingly. Affiliation alumniOf award hasCredential hasOccupation job title know Publishing Principles Same as The author schema also accepts the organization as one of the expectations, so if you want to create content on behalf of your organization rather than individual authors, you can also support structured data. The "sameAs" attribute is important for linking authors and experts to other places mentioned online. advertisement Continue reading below On the author's biography page, consider linking to individual websites or social media pages and leveraging this schema attribute to enhance their connectivity.